“when one of his staff, Herbert Morgan, came up with the phrase ‘Business as Usual’, nothing was changed. It summed up exactly how Selfridge felt about his business during the war. He used the slogan so often that it became a catchphrase, famously adopted by Winston Churchill who in November 1914 declared: ‘The maxim of the British people is business as usual.’ Selfridge, a great fan of his fellow Freemason, was delighted.”
Excerpt From: Woodhead, Lindy. “Shopping, Seduction & Mr. Selfridge.”
Линк на книжку на Амазоне: Shopping, Seduction & Mr. Selfridge
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